Kraft Foods introduced this product, in 1952 and it was then called Cheez Whiz. The processed cheese food was packed in jars with thin metal caps. Today, the same product as well as other versions are still available. Cheese Whiz is used in some very well-know dishes such as the original Gino's Philadelphia Cheese steak sandwich. If you want Cheeze Whiz on your cheese steak just order it "with Whiz" which has been shortened further to "with".
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